Client Overview

Hallam Mortgages is an independent mortgage advisory firm specialising in personalised mortgage solutions for homebuyers in the East Midlands region. Despite their excellent service and expertise, their digital presence wasn’t effectively capturing potential clients searching online for mortgage services.

Challenges

• Limited online visibility in local search results
• Outdated website with security vulnerabilities
• Minimal organic traffic and lead generation
• Strong local competition from larger mortgage brokers
• No targeted keyword strategy for mortgage-specific searches

Our Solution

We implemented a comprehensive digital strategy focused on three core areas:

1. Website Security & Performance Upgrade

• Migrated to a secure hosting environment with SSL certification
• Optimised site speed and mobile responsiveness

2. Strategic Local SEO Campaign

• Conducted in-depth keyword research identifying high-intent mortgage queries
• Developed locally-focused content addressing specific regional mortgage concerns

3. Content & Conversion Strategy

• Enhanced website content to rank for specific terms such as ‘Mortgage advisor Mansfield’
• Implemented structured data markup for enhanced search visibility

Client Testimonial

“The transformation of our online presence has been remarkable. Within weeks of implementing the new strategy, we began receiving qualified leads from people actively searching for mortgage services in our area. With the website performance upgrades we have seen a huge difference in our website loading speeds. Most importantly, we’re now competing effectively with other mortgage firms in our local search results.”
Brett Hallam, Director, Hallam Mortgages

Results

Within the first month of implementation, Hallam Mortgages experienced remarkable improvements:

Immediate Traffic Growth

• 670% increase in overall organic website traffic

Page 1 Google Rankings

Achieved first-page Google rankings for high-value keywords including:

• “Mortgage advisor Mansfield”
• “Mortgage broker Mansfield”
• “Mortgage advisor Newark”

Lead Generation Success

• Within the first week of getting onto the first-page of Google, Hallam mortgages had received enquiries from Google searches through form submissions, phone calls and emails.