Free Digital Marketing Audit

A free digital marketing audit is the first step to assessing how well your current marketing activities support your business goals. By evaluating your digital marketing strategy and campaigns, you can identify gaps, opportunities, and areas to optimise for better performance.

Why a Free Digital Marketing Audit Matters

Every digital marketing effort should be driven by data. Without clear insights, it’s difficult to know if your campaigns align with your business goals or if your marketing activities are generating results. A thorough audit helps you:

• Measure the effectiveness of your current digital marketing strategy.
• Identify underperforming channels, campaigns, and tactics.
• Highlight missed opportunities for growth or lead generation.
• Create actionable steps to optimise your marketing campaigns.

An audit doesn’t just focus on your overall strategy. It also dives into specific areas, including website performance, social media efforts, SEO, paid ads, and email marketing.

Here’s what you can expect from a free audit:

1. Website Analysis

Your website is the foundation of your digital presence. We’ll review:

• Site speed and performance metrics.
• Mobile-friendliness and user experience.
• Content quality and relevance to your audience.
• Conversion rates and on-page optimisation.

2. SEO Review

Search engine optimisation (SEO) plays a critical role in driving organic traffic. Key areas of focus include:

• Keyword rankings and search visibility.
• Backlink quality and domain authority.
• Content optimisation for target keywords.
• Technical SEO issues, such as broken links or slow-loading pages.

3. Paid Advertising Evaluation

If you’re running paid campaigns, we’ll assess their performance and return on investment (ROI). This includes:

• Ad relevance and targeting accuracy.
• Cost per click (CPC) and click-through rates (CTR).
• Landing page performance.
• Budget allocation across platforms like Google Ads and social media.

4. Social Media Audit

Social platforms can drive brand awareness and engagement. We’ll evaluate:

• Audience reach and engagement rates.
• Post frequency and content quality.
• Campaign analytics for paid social ads.
• Alignment with your overall digital marketing strategy.

5. Email Marketing Review

Email marketing remains one of the most cost-effective tools. The audit will assess:

• Open rates and click-through performance.
• Segmentation and personalisation strategies.
• Automation workflows and campaign frequency.
• Alignment with other marketing activities.

The Benefits of a Data-Driven Approach

A free digital marketing audit isn’t just about identifying weaknesses. It’s about taking a data-driven approach to refine your strategy and align it with your business goals. By leveraging insights from the audit, you can:

• Allocate your budget to the most effective channels.
• Create measurable goals for each marketing campaign.
• Focus on the tactics that deliver the highest ROI.
• Streamline your digital marketing efforts for maximum impact.

Start Your Free Audit Today

Your digital marketing strategy should work for your business, not against it. A free digital marketing audit gives you the tools to assess your current efforts and make data-driven decisions for growth.

Request your audit today to see how your marketing activities stack up and where improvements can be made.

Complete the form below, to get started with your digital audit.

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Name *

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Business Name *

Email *

Website *

Provide a link to your businesses website. If you currently don’t have a website please enter N/A.

What social channels do you use?

• Facebook
• Instagram
• X (Formerly Twitter)
• Other

Please select the social channels you use for your business. If you use a channel that isn’t available on from the selections, please list this in the comments section at the bottom.

Competitors

Please provide the names of any of your competitors, include website links if possible.

Additional comments

Please feel free to give us any further information on your business or key areas you wish to improve.

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