At Discovered Marketing we can support you with your paid digital advertising campaigns.
With our data driven approach we will manage your paid advertising across various formats and channels to ensure the campaigns are optimised and delivering results.
What is PPC?
Pay per click, often referred to as PPC, is an advertising method that enables you to pay a specific amount every time someone clicks on your advert.
PPC was solely used for paid search (Google, Bing, etc), with the development and popularity of Facebook, Instagram, etc and other advertising options such as display ads.
Our Process
PPC – Paid Advertising
1. Keyword Research & Campaign Setup
Identify the keywords that potential customers are using to find your products or services.
Define your target audience by choosing the right geographic locations, demographics, and other targeting options.
Create your ad campaign, set your budget, and bid on keywords that are relevant to your business.
2. Ad Creation
Write compelling ad copy that attracts clicks. Make sure to include a strong call-to-action.
We will also review any previous campaigns or content you have used to see if we utilise any existing content before creating new assets.
For example, if you have a company video, we may just need to edit this to suit the advert rather than produce a new video completely.
3. Monitor & Report
Launch your campaign and monitor its performance. Use the insights gained to make data-driven decisions.
Continuously optimise your ads, keywords, and landing pages to improve performance and ROI.
Why choose PPC?
PPC is a powerful marketing tool for businesses looking to increase their online visibility and drive targeted traffic to their website. With its instant results, cost-effectiveness, and detailed tracking capabilities, PPC can help you achieve your marketing goals efficiently.
Start leveraging PPC today to see immediate results and take your business to the next level!